KIDS AT WORK
Creative Workshops for Kids by Ferreterías National
Retail / Education
Video, 3D Characters, Campaign, Promotion
Project Type
INTRODUCTION
Kids at Work is Ferreterías National's signature program designed to foster creativity, learning, and family bonding through hands-on craft workshops for children. Epikom was tasked with bringing this initiative to life through a full promotional campaign, complete with original 3D character designs and video content that would capture the imagination of both kids and parents across Puerto Rico.
APPROACH
We created a complete campaign identity for Kids at Work, starting with the development of original 3D characters that serve as the program's mascots. These characters anchor all promotional materials, from in-store signage to digital ads and social media content. The video production brought the workshop experience to life, showcasing kids building, crafting, and learning alongside their families.
The campaign spans multiple touchpoints: social media promotions, in-store materials, registration landing pages, and video ads. Each workshop edition features unique projects like birdhouses, with registration forms for multiple National locations across the island. The 3D characters give the program a distinct, playful identity that sets it apart from competitors.
RESULTS
Kids at Work has become one of Ferreterías National's most popular community initiatives. Workshops consistently fill to capacity across all locations, with waitlists forming within days of announcement. The 3D characters have become recognizable brand assets, and the campaign has significantly boosted National's family-friendly image in the market.
