NATIONAL
Puerto Rico's Hardware Store Chain
Retail / Hardware
Social Media, Email Marketing, Graphic Design
Project Type
INTRODUCTION
Ferreterías National is the leading hardware store chain in Puerto Rico with multiple locations across the island. We've been their digital partner for over 10 years, building their entire digital footprint from the ground up. When we started, they had zero social media presence. We opened and established every single channel, creating the foundation for what is now a robust and recognizable brand online.
APPROACH
We developed a comprehensive social media strategy that includes content calendars, product-specific messaging, and seasonal promotional campaigns. Our team creates all graphic design assets, manages community engagement, and produces email marketing campaigns optimized for various email clients. We also conduct competitive analysis against Home Depot, Lowe's, and Ace Hardware to keep National's promotions sharp and relevant.
Every campaign is built around National's promotional shoppers, tying in-store specials to digital content that drives foot traffic. From Presidents' Day sales to back-to-school seasons, we ensure the brand stays top of mind with engaging, locally relevant content that speaks directly to Puerto Rican consumers.
RESULTS
Over a decade of partnership has turned Ferreterías National into a digitally competitive brand that holds its own against major US chains. From zero social media presence to a fully established digital ecosystem, the growth speaks for itself. The email marketing campaigns consistently drive in-store traffic, the content strategy keeps their audience engaged year-round, and the brand identity we built continues to evolve while staying true to its roots.
